Reports Essay Example | Topics and Well Written Essays - 500 words - 1

Reports - Essay Example The case study is supposed to help managers make working strategies that go beyond forecasting. According to the authors, managers have to do more than forecasting when coming up with new strategies (Kaplan & Orlikowski, 2014). After eight months of studying the strategy making process in CommCorp, the authors argue that strategy is more than just forecasting. The authors argue that is important for managers consider the past, present and the future of the company when coming up with strategies. By interpreting and reinterpreting the past, future and the present of the company managers can be able to come up with new workable strategy narratives that can steer their companies from uncertainty. The authors argue that strategy making does not revolve around making accurate forecasting. This is due to the fact the future is unpredictable. Secondly, it is imporant to consider the past when coming up with new strategies. The past can help predict the future and ensure that there is continuity from the past. Thirdly, managers should focus on coming up with a strategy narratives that will help the company in times of uncertainty. This means that the narrative should not be perfect but rather be good enough for no w. Lastly, breakdowns in the strategy making process should not be considered as a failure but rather a way of provoking thinking that will produce workable narratives (Kaplan & Orlikowski, 2014). The backbone of any company revolves around making workable strategies whenever when faced with uncertainty (Hill, & Jones, 2012). Managers have to know and understand how to come up with workable strategies during these crucial moments. The article offers priceless information on how managers can come up with strategy narratives. Backed with evidence from a case study of CommCorp, the author lays a foundation on which managers can use to come up with workable