What is the role of the consumer in our culture Essay

What is the role of the consumer in our culture - Essay Example There are times that an individual can go to purchase a certain commodity and probably finds the attendant with very poor moods. In such conditions, the attendant may talk in a wanting manner and at times fail to satisfy the customer. There are times however that an individual may find the attendant in appropriate moods. These are the times that they may even get a bonus or rather receive a special type of treatment from the attendant. This information shows that there does not exist any particular way through which one can identify the treatment accorded to them as a customer since it is unpredictable. The customer has minimal power over the production process of the commodity or the media’s involvement with the product. The media is whole other setting and many times, people say that the media is independent. This in itself alone as a sentence enables an individual to understand that the consumer has no control over the media’s involvement with a certain product. The customer however has an extended involvement in the production of a commodity. The reason is that at times, a group of consumers may have some negative reaction towards a certain commodity and this may make them submit their grievances to the production team (Ewen & Ewen). It is after this that the manager may pass the information to the relevant quality control teams to make amends. It is also vital to grasp and comprehend that the ordinary consumer does not have any control over the ideas that the media may have on a certain product. There are times that a consumer may use a product and have a negative view about it. After this, the consumer may find the media advertising the commodity and giving it fake praises. This normally angers the consumer but the reality is they cannot do anything concerning this. It is the right of the product owner to